Digital marketing techniques give company owners the best chance for growth and success in a world where commerce and business are moving online. These strategies include SEO optimization, content marketing, and social media engagement.
Publish new content regularly. This signals to search engines that your site is active, improving visibility and driving traffic over time.
SEO
Search engine optimization (SEO) is the practice of making changes to your website and content to improve its discoverability by search engines. It’s a key digital marketing technique that can help grow your business by boosting its online visibility, increasing targeted traffic, and ultimately driving growth and success for your business.
SEO techniques are often based on researching, identifying, and optimizing keywords that are relevant to your company’s products or services. These keywords are then strategically placed throughout your website and other content to make your site and other online platforms easier for search engines to find.
SEO can also include local strategies that focus on getting your business to rank higher in search results for searches related to a particular location. This may involve enhancing your Google My Business profile, obtaining online reviews, and ensuring that your business information is consistent across your online directories. Local SEO can significantly increase the number of clicks you receive from searchers looking for your type of product or service in your area. Moreover, these types of searchers tend to be much more interested in buying your product or service than those who are not.
Social Media
Social media is a powerful communication tool that taps into the channels where people spend most of their online time. When used strategically, it helps businesses build a strong brand identity and attract leads and customers.
It’s also an excellent way to boost website traffic through features like Instagram and Facebook shops, direct messaging, and appointment booking options. The platform’s ad tools allow for hyper-targeting of potential leads based on demographics, interests, and behaviors.
Digital marketing techniques are highly adaptable, so don’t be afraid to change platforms or tactics if something isn’t working. KPIs can include anything from likes, shares, and engagement to click-through rates (CTR) and conversion rates.
Use social media to humanize your business and showcase its personality and value proposition. For example, a skincare company could engage with users in relevant groups and communities by sharing educational content and answering questions, while directing more complex inquiries to a customer service rep. Similarly, fashion and lifestyle brands can build community through curated posts and influencer outreach. The platform also allows for branded hashtags to drive awareness and ALT text to aid search algorithms.
Email Marketing
When asked what they’d like more of in the business, many marketers would answer “more customers.” Email marketing is one of the best ways to generate website traffic and build brand awareness. Email is also a highly cost-effective marketing channel.
The backbone of any successful email campaign is a list of subscribers who have opted in to receive your company’s emails. This email list can be built through a variety of methods, including pop-up forms on your website and Facebook ads that offer a free ebook or webinar in exchange for their email address.
Emails should be concise and easy to read, using a clear headline that highlights the key message of your campaign and supporting information with visuals. Email campaigns should include a call to action (CTA) that invites subscribers to take the next step in your sales funnel, whether it be a website visit, newsletter subscription, social media follow, or product purchase.
Email segmentation is an effective strategy that allows companies to send relevant content to different audience segments, increasing response rates. Personalization, such as using a recipient’s name or suggesting products based on previous purchases, is another way to increase engagement with your email campaigns.
Mobile Marketing
Mobile marketing involves promoting products and services to audiences using mobile devices like phones and tablets. It can include SMS (text messaging), MMS multimedia messages, downloads using push notifications, mobile app ads, in-app and in-game advertising, mobile website promotions, and QR codes.
Text messages have incredibly high open rates and are perfect for offering special promotions, discounts, and other updates. They can also be used to promote in-store events or online purchases. Mobile apps can be used to send personalized push notifications that align with users’ interests and preferences, increasing user retention and satisfaction. They can also be used to send messages or ads based on the user’s location, ideal for local businesses looking to drive foot traffic and boost engagement.
With its unique, immediate nature, mobile marketing is a great way to build trust with your audience and drive sales. Just make sure to prioritize user privacy by following regulations like GDPR and ensuring transparency in data collection. This will ensure your audience feels comfortable engaging with your brand and will help reduce churn.
5Pay-Per-Click
Pay-per-click (PPC) is an online advertising model where businesses pay a fee every time someone clicks on their ads shown in search engine results pages, websites, and social media platforms like Facebook. It is an effective digital marketing strategy that provides fast, quality traffic and measurable results but requires careful planning, keyword research, ongoing monitoring, and optimization to deliver a return on investment.
PPC campaigns are created through an instant auction process where advertisers bid for specific keywords to show their ads alongside the organic results of a search. It is also possible to target a specific audience using a range of criteria, including age, gender, device type, and location. This precise targeting ensures that ads are seen by the most relevant audiences, elevating engagement and conversions.
Once a business has gained leads through PPC, it is important to nurture them with email marketing so they are slowly converted into paying customers over time. PPC is a powerful tool that should be used as part of an integrated marketing campaign with a focus on SEO and content marketing.