Search Optimization

How to Begin

To begin search optimization for your website, you must start with the right keywords. And to do that, you need to find a keyword suggestion tool that can help you do that.

First, start with the free search optimization tools and then you can move on to the paid services that provide keyword suggestion tools for finding keywords that are searched for on a daily basis.

The fee-based options will generate more phrases for you and calculate how many searches there are for that particular keyword.

That will help you decide if that keyword will be profitable for you to use on a page when you start to monetize your site.

Click here for sneak peek!

Site Build It's Brainstormer is one of the best tools in the business for finding high demand low supply keywords.

It's what I use for this site and I am continually amazed at the accurate information it gives me about keywords...what to use and what to discard. I usually find that what I thought would be a good keyword is not and what I would never think of on my own for a keyword is usually the best one to use.

It also has a feature where it can generate keywords for you that may not have occurred to you. For instance, let's say you want to build a page about cheap fitness options for your health website but "cheap fitness" comes up with a low demand of people searching for that keyword phrase and a high supply of websites that contain that keyword phrase.

You could spend hours looking for the right combination of words that mean the same thing that people are looking for or you could plug in "cheap fitness" into the brainstormer "lateral search" option and it will come up with all the phrases that are searched for that are related to "cheap fitness" but don't contain those words.

This is a real life example. I did this search for one of my pages on another site and brainstormer results revealed that "cheap exercise equipment" was a good keyword to use for a page on cheap fitness options. It had a demand in the 2000 range and a supply around 400. Pretty good profitability for that one!

Trends in Search Engine Optimization

Many people are simply going to their favorite blogs to find the websites with the best content.

Big search engines like Google are starting to experiment with social marketing by allowing search engine users to rank and rate the sites that come up when they search a particular topic. Look for some form of "Edit Search Results" in the coming weeks and months as Google adds this to their site ranking algorithms.

One thing you can count on...search engine optimization will evolve along with the internet. Make sure you stay connected to the latest methods as you build your online business.