Search Optimization
What is search optimization? It means optimizing your website so that it's listed at the top of the search engines when people do a search for one of your keywords. The higher you are on the search engine index, the better your website's page rank.
To have good search engine optimization on your site, you need to build your site so that when the search engines send their "spiders" around to crawl your site, they find the information that's relevant to searches for your niche.
How do they know if your site's content is relevant? When you first build your site and submit it to the search engines, it gets "indexed". That means the spiders have crawled your site to see what it's about and they catalog it for future reference.
Then, when someone does a search for something that's mentioned on your site, Google checks their "catalog" for sites that have that content. Based on their algorithms, if your site is a good match, it will pop up on the search engines results page (SERP).
There could be a billion sites that mention the same content that you have on your site but if your site matches the most items in Google's algorithm, your site will be the one that pops up on page one.
Everyone with a website wants to be on page one!
Having good backlinks to your site is one way to end up higher in the SERP's. A backlink is a link from someone else's site to your site that only goes one way - from their site to yours. Having reciprocal links won't help you that much anymore because there have been too many people with poorly-designed and managed websites that have relied on link exchanges to build their page rank.
One Way Links - A Better Strategy
Building one way links from authority sites is the most effective SEO strategy that people can use to build their page rank. It's a time-consuming process but it’s the best way to build and support your page rank other than building a quality keyword focused page.
Most authority sites in your niche are not going to give you a one way link out of the goodness of their heart because it can negatively affect their own page rank to do that.
Getting a one way link from an authority site is generally accomplished in 2 ways. Using Social Media such as facebook, Stumbleupon, blogs and other social bookmarking sites that all end up linking back to your site increase your page rank by adding credibility to your site's content.
The other way to get quality one way links is through article marketing . Not only will you get a link back from the actual article directory but people who use your articles on their sites are required to give a link back to your site within the bio section in your article.
Another way to get good back links is from web site directories which are cosidered authority sites by Google and other search engines. DMOZ is the biggest but hardest to get in. Most directories that are worth your time are free but have a great page rank. Lesser known directories that are smaller serve your niche so they will increase your relevance score with Google's algorithms.
More Articles about Search Optimization
Good Keywords
How to choose the right keywords for your site that will bring visitors and increased profits to your business
Improve Search Engine Placement
3 simple tips for improving where you are found on the search engines.
More Search Optimization Tips
The one free keyword tool that you must use to dominate the search engines.
Website Marketing Strategy
How learning how to build your list is foundational to the success of your online business.
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