Improve Search Engine Placement

To improve search engine placement, you must please your human visitors as well as the search engines. The more humans that click to your site, the more the search engines take notice of that activity.

Remember that when you use the search engines to find information about a particular topic, you don’t want to wade through countless pages of advertisements to get to some valuable information.

If you had to do that every time you used your favorite search engine, it wouldn’t be long before you’d go to another search engine that wouldn’t waste your time this way.

Simple Ways to Improve Search Engine Rankings

They’ve made sure that their algorithms bring the “cream of the crop” to the top of search engine results pages.

Obviously, you want to stay away from “black hat” tactics to get your site to the top.

But there are some simple things people can do as they build their site that will make it easier for SE spiders to read and index their pages.

Here are a just a few suggestions:

Simple urls: Choose a simple domain name. Also, there may be times when you’ll use a 3 or 4 word keyword in your file name to let the spiders know what your page is about but make sure demand is higher than supply for this keyword.

Organize Your Content First by sections, then by topics. For example, a site about cooking could be divided into “Asian”, “French”, etc. Then within those sections, divide it into “entrees’, ‘desserts”, etc. It helps search engines categorize information relevant to the keywords.

Easy Navigation Make sure each page is only one to three clicks away from the home page. Also, make sure each page links back to the home page.