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  Providing SEO, Content Marketing, Social Media and Email Marketing Services for small business website owners
Eunice Coughlin, Your Online Marketing Specialist
 
 
 

How to Sell Ebooks

Many internet marketers sell ebooks and other digital products on their website. Most are sold through affiliate programs but when you start to write your own ebooks, you are creating a stream of income that can be very profitable.

Why Sell Ebooks?

What is an ebook, anyway? Well, it’s simply an “electronic book” that is downloaded onto your computer. You can print it out if you like but to save paper, most people just leave it on their computers. (Amazon and Sony are now offering their own ebook "readers" that make reading ebooks a lot easier than reading it on your computer.)

Most ebooks available on the internet right now are information products about any kind of subject written by an expert in that area.

Don’t be intimidated by the term “expert”. Anyone who has specialized knowledge on a subject can be considered an expert. For instance, personal trainers are experts in the fitness field. Most of them could write their own ebooks
based on the knowledge and experience they have as a personal trainer.

Ebooks are a great product to sell on the internet because most people are looking for information when they go online. A digital information product like an ebook provides them with all the information they need on that particular subject with a single download. It saves time so that they don’t have to search all over the internet for the info they need.

Get Started Creating and Selling Your Own Ebook

Ebooks are also a great product for you to create and sell because they are a low maintenance product. There's no shipping required so it saves money and people don’t have to wait for it to arrive in the mail. It’s downloaded instantly in most cases.

Ebooks can be used to leverage other people's time and resources when they sign up to sell it as an affiliate. Everyone gets a cut of the profits and not only are you selling your ebook on your own website, you have your own sales force out there advertising your ebook on their website.

Whether you sell someone eles's ebook or create your own to sell, you need to become familiar with digital products retailers. The most widely-recognized names in the information products industry include Clickbank and Commission Junction but there are many smaller companies as well. One that is easy to join with no fees is lulu.com .

Once you join as an affiliate, they will give you your personal affiliate code so that whenever someone buys an ebook through your link, you will get the commission.

You browse their catalog of digital products and promote the ones you think will fit within your niche market . If you decide you want to write your own digital product, you can become one of their publishers and other internet marketers will sign up to sell your ebook.

If you join as a publisher, there are fees involved and you have to abide by their rules. That goes beyond the scope of this article.

Add Income Streams to Your Ebook

It's easy to add income streams by using brandable ebooks. Most of these types of ebooks are lready written. They're sold to you at a low cost or even given away.

You simply change the links to affiliate programs to your affiliate code. It’s like the best of both worlds. You have an ebook to offer on your website but you didn’t do any of the work of writing it!

It’s called “viral” because the free ones are passed along like a virus with those affiliate codes embedded within the content. When people click on those links, the originator of the ebook gets paid.


You can also build your list with a free ebook that you offer on your site. These free ebooks can also have links with your affiliate codes embedded within. If you give people permission to pass this ebook along to their friends, everytime someone clicks on those links and makes a purchase, you can make money.

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