PPC Advertising - Designing it RightPPC advertising is a critical component to the success of a website. While you could manage to do well without it, it may take a lot more of your time and effort to succeed when all it will take to get more traffic to your site and increase your sales is to design a PPC campaign.
Sign up for the Internet Strategies Hot List. Get tips on hot products that will help you build your online business plus a bonus download in every issue! PPC means “Pay Per Click”. Instead of having ads on your site, you are the advertiser. You set up an account with Google, Yahoo or MSN. Or you can have the campaign include all 3. Then you make up a list of keywords, write your ad write your ad and pay them to place the ad on other web sites and search results. Before you set up a PPC campaign, you should make sure your site is completely built. You’ll always be tweaking your content and adding new features, of course, but the bulk of the work should already be done to your site. When you start your ppc advertising campaign, decide what the goal of your PPC will be. What do you want your visitors to do when they get to your site? Ideally, you should send them to a page that will convert to a sale for you. If you have an affiliate program that you want to promote, send them to the page on your site that promotes it. Once they get on your site, they may see other parts of your website that interests them. Another idea is to send them to a page on your site that offers a free resource that they can have in return for their name and email. Remember the all-important “List”. Set up a budget for your campaign. Start small and add as you go along. You’ll need to do a lot of “tweaking” when you first get it set up based on how well your ads are converting. If you have less than 1% conversion, then you need to either change your keywords or the text of your ad.
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